NO OVERHEAD COSTS
Work with our team of in-house designers and partner factories to construct high quality merch drops without ever spending a penny.
NO INVENTORY MANAGEMENT
We algorithmically scale your product run to hit the sweet spot between peak sales and demand, and only manufacture once your run has sold out.
more $$ in your pocket
Higher quality products to your fans and lower risk than the average merch for us means we give you a bigger cut of a bigger pie.
HOW WE DO IT
STEP 1
Analyze YOUR FANS
We algorithmically examine your fan base to suggest ideal product types, price points, and run sizes.
STEP 2
DESIGN
THE DROP
Work with our in-house artists and designers to assemble the perfect product run.

Roman Anthem Sock
0/500 Left
SIZE S

STEP 3
PRESELL
Products go live on your designated Celery storefront designed to maximize demand by emphasizing scarcity.
STEP 4
MANUFACTURE
As soon as a product hits its minimum order quantity, we pull the trigger at one of our partner factories.
STEP 5
FUlFILL
We deliver the finished product directly to your fans so you don't have to keep up with a crate of t-shirts.
TRANSPARENt PRICING
STANDARD
15%
of Successful Presales
ARTISAN
30%
of Successful Presales
Merch is tough. Don’t worry, it’s not just you. With all the middlemen designing, manufacturing, warehousing, and selling, the average musician makes a little over $5 OFF OF a $25 shirt. Meanwhile, every year the style of musicians like you drive $120 BILLION of sales for the streetwear industry, and they don’t even send a thank you card.